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10th Anniversary Articles Series: March
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Every company’s culture is strongly influenced by its founder. This month, we sat down and talked to Barbara Seidelmann, Founder and Managing Director at 5 Star Plus Retail Design, to better understand her background and how she came to found the company.
Barbara, for how long have you lived in China and why did you come to China in the first place?
I have been living in Beijing for 17 years now. I grew up with Taiwanese neighbors in Vienna, Austria, with whom my sister and I spent a lot of time as kids and teenagers. During this time we ate Chinese food and watched Chinese TV series together on an almost daily basis, and even traveled to Taiwan together once. Very impressed by the energy and dynamic of the place, I decided that I wanted to come back to East Asia one day. And so I did in early 2005 when moving to Beijing for work. I speak Mandarin Chinese fluently and I still love it here.
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Exhibition Technology Trends to Implement this Year
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This year holds great potential for the exhibition industry as it faces high attendee expectations in a post-pandemic era. In the past 2 years, all the events that weren’t canceled had to move to some kind of online platform. However, involving visitors online to learn about and experience a brand’s products will never be the same as in real-life.
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Importance of Customer Centric Strategy in Retail Design
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The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and expectations of their consumers in a way that is adaptable in order to provide the brand stability in an ever-changing retail environment.
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