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10th Anniversary Articles Series: February
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We are proud to announce that 5 Star Plus Retail Design is celebrating its 10th anniversary this year! We have a unique story to tell, and we are looking forward to sharing one part with you each month. A lot has changed since the beginning: In China, a market where retail design did not exist in 2012, retail brands have become aware of its advertising power and direct impact on sales.
Despite the many changes, we are happy that many things have stayed the same over the past years: a large part of our fantastic team, many of our valuable clients, and the core services that we offer have not changed. While each project has completely different needs and requires a custom-designed solution, our team gets passionate at every opportunity to understand and express the brand better.
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Brand Insights from Mosto Restaurant Group
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I am one of the co-founders and managing directors with a focus on business and organization development. Since the founding of our first restaurant, Mosto, we have opened eighteen restaurants, of which some were closed and others reshaped or relocated. As of today, we have a total of 10 restaurants and two bars in operation - Eva Bioerck, Co-Founder and Managing Director
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Implementing Psychology into Architecture
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In the previous two articles, we have introduced the basic concept of environmental psychology. We have shown through examples that living and working in a place where design is done with the users in mind would produce positive psychological benefits. We have also covered how people’s moods and stress levels can be negatively affected by their surroundings.
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