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Store Design for Tricker’s Service Centre in Shanghai
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Tricker’s is an English shoe brand with 190 years of history that focuses the values of sustainability, craftsmanship and quality. For its first service centre in China, 5 Star Plus Retail Design was tasked to redesign a store in Shanghai and properly reflect the values of the brand.
Core inspiration for the store design concept was the sentence “You never forget your first pair of Tricker’s”. Using traditional elements as well as a modern, clean design language, the overall concept achieves a well-balanced contrast while still expressing the brand’s heritage and positioning. In order to make the brand more relatable to consumers, the storytelling in the design focused on four aspects: people, values, product and history.
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Multi-Brand Stores, the New Leaders in Retail
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It is well known that Chinese people cherish luxury brands. Although the costs of luxury brands are higher in China than in Europe because of import taxes and tariffs, this doesn't prevent luxury stores in China from being full of shoppers each day. Due to the uncertain economic climate triggered by the pandemic, there has been a sharp fall in demand in 2020. In recent years, with the development of the Chinese fashion industry, influenced by Western-style fashion magazines, websites, and social media, young people are very educated on all aspects of fashion.
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Introducing Environmental Psychology
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We spend most of our lives inside buildings: at home, at the office, in restaurants and other facilities. Our general well-being, thoughts and mood are shaped by the walls and features of these buildings. In this new series, we introduce environmental psychology, how to consider it when designing a retail space as well as the positive and negative effects of architecture on humans. In the first article, we commence with the fundamentals of environmental psychology, how people form their preferences and how architecture impacts our stress levels.
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