Begg x Co – Pop-Up Showroom Experience Design

Bold colors are characteristic of Begg x Co’s A/W 2026 collection; Image Source: Melchers China

Floating scarves were planned as a signature moment and an emotional anchor for this pop-up display design; Image Source: Melchers China

The Begg & Co A/W 2026 pop-up showroom in Shanghai, taking place from March 24 to 27;
Image Source: Melchers China

The Begg x Co A/W 2026 Men’s Collection features warm colors and textures; Image Source: Melchers China

Color Impact was the themed experience at the entrance of Suite 2; Image Source: 5 Star Plus Retail Design

Begg x Co – 快闪展厅体验设计

在 2026 中国国际时装周秋冬系列期间，5 Star Plus Retail Design 为 Begg x Co 于上海打造并落地了双空间快闪展厅概念。

项目从具有品牌传承感的高端公寓风格，到大胆现代的色彩 Loft 空间，通过空间叙事与视觉设计，将苏格兰品牌文化转化为更符合中国市场的沉浸式品牌体验。

整体设计重点聚焦于：

• 品牌故事叙述
• 顾客动线规划
• 视觉陈列设计
• 高端时尚展示体验