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Chinese New Year 2021: Creative Window Displays for the New Year
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Spring Festival is a time to rejoice with one’s family and look forward with hope to the exciting opportunities of the New Year.
Celebrations for the Year of the Ox are also one of the most expected retail opportunities of this season, and big brands have carefully crafted their visual campaigns. In Beijing, like in the rest of the country, the windows of high-end and popular stores have dressed in a triumph of red and rich golden motives.
At 5 Star Plus, we know that creative windows design is crucial for retailers to communicate the perfect festive mood during Chinese New Year. Our design team has scouted popular shopping locations to bring you a gallery of exciting and creative window design examples.
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Chinese New Year 2021: 3 Major Trends in Consumer Spending Behavior
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The Chinese celebrations for the New Lunar Year attract unmatched attention from the rest of the world. With the revenue of retail sales reaching 1005 bln yuan in 2019 it is not difficult to see why. Changes in Chinese spending habits during the Spring Festival can help foresee the next big consumer trends, and test the feelings of Chinese consumers towards specific products.
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Importance of Customer Centric Strategy in Retail Design (5 Star Plus Series)
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The needs of consumers continually shift in China’s retail market. It’s important for brands to pay attention and adjust their strategies to maintain their hold of the market. Brands need to think about how they can meet the needs and expectations of their consumers in a way that is adaptable in order to provide the brand stability in an ever-changing retail environment.
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