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New Retail, New Design: 5 Star Plus’ Insights at SME Seminar Shanghai
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The SME Seminar was hosted on November 23, 2018 and was organized by the Swiss Chamber in collaboration with Swiss Centers Shanghai, Australian Chamber, Finnish Business Council, and Canadian Chamber. The event focused on a variety of topics related to retail including: WeChat, trading, human resources and new retail design strategy.
Samantha Chalmers, our Shanghai Client manager, shared some interesting insights on new retail strategy in the Chinese market and explained how this is shifting the way retailers are designing stores. Her talk focused on the role of brick and mortar stores in new retail strategy and identified how offline integration creates a stronger overall strategy for new retail. During her talk, she divulged into case studies of various stores who have successfully implemented new retail elements into the retail design of their stores.
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2018 British Business Awards: Event Production for British Chamber
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The 2018 British Business Awards is a biennial event, organized by the British Chamber of Commerce Beijing to honour outstanding British businesses performing well within China. The event also recognizes women who have created a positive impact in both China and England whilst doing business, and companies who have contributed positively towards global sustainability, education and innovation.
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The Perfect Fit: How Fitting Rooms Can Affect Sales in Retail
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Why is it that you go to a fitting room when you are in a retail space? The answer is most likely that you found a piece of clothing you like and intend on making a purchase! Therefore, it is important to bear in mind that this small but mighty area of a retail store is actually the room where purchase decisions are made. Hence, it is the final barrier retailers need to overcome in order to increase sales.
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