>Design and Production of UK Pavilion at CICPE 2024
>How Retail Design Can Impact In-Store Consumer Engagement
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Design and Production of UK Pavilion at CICPE 2024

From April 14-18, 2024, the UK’s Department for Business and Trade hosted a UK Pavilion at China International Consumer Products Expo showcasing 14 British premium fashion and lifestyle brands. 5 Star Plus Retail Design, after winning the project tender, was commissioned to design and build the pavilion.

The pavilion design concept, a well-balanced fusion of the classic and the modern, was based on UK architectural inspirations and aimed to create a contemporary design aesthetic. Drawing inspiration from the elegant lines of UK Georgian architecture, the design team developed a showroom-style space with a premium look. The use of semi-transparent mesh fabric on the walls lent a stylish high-end fashion feel.



How Retail Design Can Impact In-Store Consumer Engagement

The journey of a consumer through a store is meticulously crafted by the strategic layout of the retail space. A good design guides customers seamlessly from the entrance to the checkout, subtly influencing their purchasing decisions along the way. The placement of products, the flow of foot traffic, and the visibility of key items are all elements that require careful consideration. Aesthetics play a pivotal role in creating an inviting atmosphere that resonates with the target audience.


Our Services,
Our Expertise

5 Star Plus Retail Design is an award-winning international commercial interior architecture and design company with a strong presence in Europe and Asia. Our services include branded design and architecture solutions for retail stores, restaurants, franchise chains, and pop-up stores. We also create concepts for exhibition stands, country pavilions and events, develop visual identity and graphic design packages, and offer consulting and project management services.



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