NEWSLETTER 01/2024

> HLA, Store Design in Malaysia
> Introduction of New Team Member: Howard Zhang, Client Director Beijing
> Introduction of New Team Member: Nas Parvaz, Senior Designer & PMP





 

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HLA, Store Design in Malaysia

LA is an international retail chain brand based in China with over 6,000 stores worldwide. 5 Star Plus Retail Design was tasked with developing a 600 sqm store design concept for HLA’s main fashion brands in Kuala Lumpur’s newly built, luxury positioned TRX tower.The store design concept had to include new conceptual, high-impact elements besides upgraded looks for HLA. It was key to maintaining the HLA signature feel while creating a modern and dynamic look with depth. Aluminum, wood, acrylic, and metal mesh were used to achieve this.

 

 

WhyandHowtoBuildanAuthenticBrand

WhyandHowtoBuildanAuthenticBrand

 
 
Introduction of New Team Member: Howard Zhang, Client Director Beijing

Howard has over 15 years of experience in the marketing and communications industry. Before joining 5 Star Plus Retail Design, Howard led the marketing and corporate communications team at the China-Britain Business Council (CBBC). With experience in editing and a solid knowledge of media management, Howard worked for several well-known real estate and PR firms including Savills, Jones Lang LaSalle (JLL), Havas China, and East-West Public Relations.

WhyandHowtoBuildanAuthenticBrand

Introduction of New Team Member: Nas Parvaz, Senior Designer & PMP

Nas, originally hailing from Iran and shaped by an international upbringing, commenced her role with the 5 Star Plus Retail Design Team in Shanghai in late 2023. Before this, she served as an Architect Designer, and Engineer with a prominent international company in China. Nas holds a bachelor’s degree in interior design from Iran's esteemed Sooreh Art University and earned her master’s in architectural engineering from Korea University.

 

WhyandHowtoBuildanAuthenticBrand

 
 

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