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Office Design for Melchers China in Beijing
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5 Star Plus Retail Design was assigned to re-design Melchers China’s existing office in Beijing and translate the brand’s new visual identity into a physical environment. Diagonal, clean lines that represent modernity and the speed of development are implemented across several elements: the reception desk, the pattern of the carpet, wall panels, and decoration of the glass walls.
The gold and blue color scheme represent the more than 200 years of history of the company. The blue, in particular, represents the Melchers’ values of integrity, assurance, and loyalty, as well as diligence, growth, and harmony. The office design is a mix of formal as well as informal work and meeting spaces and includes a variety of niche and spacious areas to increase the well-being of employees.
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Color of the year 2022: Very Peri
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At the end of every year, the famous color institute Pantone announces the feature color of the upcoming year. The lucky color is dominant in the newest trends throughout the year and it can be seen everywhere: fashion, home, retail, and product design. The chosen color for 2022 is PANTONE 17-3938 Very Peri. It is the first time in the history of Pantone Color of the Year to create a new hue instead of choosing an existing one. Very Peri embraces the qualities of blues and violet-red colors.
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Chinese New Year is determined by the lunar calendar and is the most important festival in China. It is also known as the Spring Festival. It is the time of the year when people travel back to their hometowns to celebrate the holiday with their families and loved ones. This year, according to the Chinese zodiac, we celebrate the year of the tiger. Fashion and retail brands adjust their product, store design and decorations as well as their visual campaigns according to the celebrated animal.
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