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Merry Christmas and a Happy New Year!
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Retail Strategy Best Practices, Tricker’s in China
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We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 years of history – as one of the latest additions to their portfolio for the Chinese market.
Melchers is a German company that has been operating in China for over 155 years. Part of the services include retail and operations management for luxury and premium brands. Since recently, Melchers is also representing and selling Tricker’s products. The premium-positioned English shoe brand excites consumers with its beautiful signature designs, craftsmanship and commitment to sustainability.
We wanted to understand how Tricker’s journey in China started, how the strategy based on craftsmanship and sustainability was adapted to the local market and how Melchers was able to pull off such an impressive local launch of the brand.
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Undesirable Psychological Effects of Poorly Designed Architecture
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In the previous article of our "How Can Psychological Effects of Architecture Benefit Your Business?" series, we defined environmental psychology and its basis. We described what human preferences are, what beauty is and how architecture can serve as a form of stress release. However, we also think that it's essential to discuss potential mistakes.
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The Evolution of Mannequins in Visual Merchandising
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A mannequin is typically an artificial doll used by retailers to display their merchandise. For the most part, they are plain bodies that require dressing and accessorising and do not tend to possess any distinct features aside from this. Mannequin displays serve as a showcase of the best merchandise a store has to offer in a bid to attract potential buyers.
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