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5 Star Plus Retail Design Develops Office Design for ISA
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Internationales Stadtbauatelier (ISA) is a German based urban planning office that develops city planning projects around the world. For the company’s new office in Beijing, 5 Star Plus Retail Design created an office design concept that is modern, designed, yet representative enough to host meetings with government organizations and their representatives. Based on the colors white and blue, which is ISA’s brand color, the office was designed to feel fresh, welcoming and foster communication.
Warmth is achieved by the many wooden accents and feature elements in key areas of the space. One important consideration was to achieve a good level of transparency, yet at the same time to be able to seal off areas during important meetings. The office design concept is grounded and tied together by a number of rich textures applied to the meeting room chairs, curtains and blinds.
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Outlook for Luxury Retail
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In an environment of continuous travel restrictions, store closings, global restructuring, goal review, and omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to new ones in new markets. Brands must prepare to serve customers wherever they are while ensuring compliance with local regulations and best practices while maintaining their hard-earned reputation.
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At 5 Star Plus Retail Design our main focus is brand identity. This makes us competent when it comes to luxury design and branded design in China. We start every project with a thorough research about the brand, its competitors, target market, local regulations, and its surrounding environment. Once we have gathered all the necessary information we can provide unparalleled designs, retail consulting and project management services to international luxury and design brands.
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