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Applying a User-Centric Approach When Designing for Future Society
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On July 6th, 2021, our Managing Director, Barbara Seidelmann gave a presentation at the International Center for Creativity and Sustainable Development (ICCSD), where she spoke on the topic of “Applying a User-Centric Approach When Designing for Future Society.”
Originally from Vienna, Austria, Barbara has been working in China since 2005. Her background includes experience in various marketing, strategy, and luxury retail management functions, as well as a decade of designing commercial architecture. At 5 Star Plus Retail Design, she advises brands on the specifics of the Chinese retail market, design of store concepts, and marketing and brand strategies. With many years of experience and amazing accomplishments, Barbara had the pleasure of speaking at the ICCSD event.
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Psychology of Colors in Restaurant Design
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Choosing the perfect color for a bar or restaurant is an essential step during the interior design process. It is crucial to keep in mind the goal, type of space we would like to create, what the guests should think, how they should feel, what actions we want them to take while they are dining at the establishment. Colors are equally important as they play a significant role in influencing customer perception & purchase decisions.
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How Concept Stores Strengthen the Brand
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Concept stores have become one of the most prominent tools in the past years to accelerate brand growth and boost awareness. Traditionally these stores were a natural extension to the brand by presenting a lifestyle feeling and inspiring customers to turn that lifestyle into a reality. Nowadays, concept stores have often become a brand experiment with spaces that stand out from the retail portfolio and reinvent the brand.
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