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Scale & Proportion, Rhythm & Repetition
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Our previous Design Principles in Store Design blog post introduced the principles of design with a focus on dominance, hierarchy, and balance. This post will focus on the importance of scale, proportion, rhythm and repetition.
Scale refers to the relationship between two or more objects when one of these objects has a commonly known size. On the contrary, proportion relates to the general size of two objects without any information about their actual sizes. Rhythm is considered a pattern in movement. It is utilized to guide the customers’ eyes in moving around within a space in an organized manner. Repetition creates visual continuity and ties different aspects of a design concept together. Complex looks can be simplified with repetition up to ‘maximum sameness/minimum difference’.
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Innovative Growth in the COVID-era
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In one of the world’s fastest moving markets, the ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. In order for a brand to successfully adapt its strategy, it needs to know and understand its consumers.
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We have come to our last article on the Retail Design Principles: Contrast & Details. In the previous three articles, we introduced eight topics as the basic elements of interior design. We suggest reading them to fill yourself in: Harmony & Unity, Gestalt, Space; Dominance, Hierarchy, Balance; Scale & Proportion, Rhythm & Repetition.
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