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5 Star Plus Retail Design Designs Swiss National Pavilion at the First Hainan Expo (China International Consumer Products Expo)
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The first ever China International Consumer Products Expo CICPE (Hainan Expo) presented Switzerland as the exclusive official Guest Country of Honor. 5 Star Plus Retail Design was assigned to design and execute the 200m² Swiss National Pavilion which showcased 26 Swiss companies with more than 40 brands.
The objective of the design concept for the exhibition pavilion was to represent both traditional and modern aspects of Switzerland. Based on the unique, elongated floor plan, the space was divided into two main areas (animation area, exhibitor area) integrating three cubes with different functions and unique architectural features.
Overall, it was an honor for 5SP to take part in designing a national pavilion at the first-ever Hainan Exhibition. The four-day exhibition had more than 3,500 participating companies from 70 different countries and attracted more than 20,000 professional buyers.
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Sustainable Trends in Retail Design
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After an unexpected year of social challenges, it was surprising to see the positive impact it had on the global environment. With a reduction of more than 7% globally in CO2 emissions due to stay at home orders issued by governments around the world, factories saw a decrease in their production levels which adversely created a positive impact on pollution levels, drastically improving the overall air quality in major cities around the world including, Beijing, Paris, and Mumbai among others.
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Dominance, Hierarchy, Balance
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Design principles in retail design help to enforce the brand and communicate it to their clients. These guidelines are used to inform and influence and can be achieved through the application of various design elements. In this series, we are providing instructions on how to apply these correctly and influence customers’ mood and first impression. In our previous article, we covered the first three design principles: Harmony, Gestalt, and Space how they contribute to the perception of the retail space.
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