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Harmony, Unity, Gestalt and Space
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Visitors of retail spaces often think that the result of the interior design looks good by coincidence, however, there is much more behind a finished interior design than one can see at the first gasp. The artistic composition of spaces is based on a number of technical considerations that are referred to as the principles of design.
When these principles are applied successfully, they evoke unconscious emotions from visitors of the spaces. These emotions can help to reinforce the brand message and corporate identity using various visual techniques.
In this first article of our design principles series, we introduce examples for the first three design principles: harmony, gestalt, and space.
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Luxury Brand Success in the COVID-era
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In one of the world’s fastest moving markets, ability to quickly adapt strategy is crucial for continued growth in China. The impacts of the outbreak have led to a shift in consumer values for Chinese consumers. Brands who were successful at staying in-touch with their customer’s changing values, were able to adapt their strategies quickly, thus enabling them to recover faster in China’s market compared to those that didn’t.
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The Rise of Chinese Domestic Brands & Products
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Domestic products (国货 guo huo) and local brands have experienced a revival in recent years. Netizens even coined the term “guo chao”, a neologism formed by the words “country” and “fashionable” first used to identify Li Ning’s streetwear collection after its launch at the 2018 Paris Fashion Week. The collection featured many recognizable symbols for Chinese culture, including the Chinese flag’s colors & the four characters 中国李宁 (“China” and “Li-Ning”).
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