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Last month, Pantone announced their pick for 2021’s color of the year. Ultimate Gray paired with Illummante, a soft and inviting yellow. The two colors paired together symbolize strength, optimism and overall positivity after a year that was filled with challenges beyond expectation.
Ultimate Gray symbolizes the connection to strong materials found in nature. Rocks, pebbles and other stones help us to build structures with a solid foundation, which provides a place for mankind to seek shelter, find protection, and build a community.
On the other hand, Illuminating yellow complements Ultimate Gray bringing in an added warmth to the space. This warmth helps to create a cheerful atmosphere meant to inspire creativity, bring joy and an overall feeling of hope.
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Pop-Up Stores’ Adaptable Exclusivity (5 Star Plus Series)
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Adaptable retail design is an effective tool to call for consumers' attention in an information-saturated retail environment. In this series we have examined traditional retail strategies that include adaptable design examples and how customizable elements in retail design have contributed to modernize retail spaces.
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Importance for Luxury Brands to Adapt Strategy
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Covid-19 created an economic downturn that exposed the weaknesses of some retail brands in China. It also brought opportunity for brands to explore new avenues of retail storytelling & create a stronger digital presence. It’s important for luxury brands to understand the changing ecosystem in China and how they can adapt strategy.
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