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Merry Christmas and a Happy New Year!
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Celebrate the Holiday Season at Gubei Water Town – Designed by 5SP
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5 Star Plus Retail Design helped create a wonderfully warm and welcoming environment for the holiday festivities at Gubei Water Town.
This year’s decorations were inspired by a Christmas storybook. The idea was to create an environment that showcased a traditional European style Christmas. Different inspirations were taken from the classic story of the Nutcracker. Guests can walk into the storybook and experience the tale from the perspective of a character.
Other features around the Water Town feature festive lights and classic statues of reindeer and Santa Clause. The decorations will stay through the end of December.
Special thanks to the Gubei Water Town board for organizing a fun holiday celebration!
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Visual Merchandising and New Adaptable Displays
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Highly adaptable elements in retail design can be a constant source of attraction for customers. They can amplify the novelty effect of new products or seasonal promotions, catching customers’ attention from afar with excellent façade adaptations, or increasing their level of engagement with the brand using interactive experiential points.
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Singles’ Day vs
Black Friday
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Singles’ Day and Black Friday are without a doubt the biggest online shopping campaigns in November. Singles’ Day targets Chinese consumers while Black Friday, originally from the US, now reaches consumers across the globe. Both campaigns rely on online marketing in order to further engage their existing and potential customers.
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