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Exhibition Stand Design for Silhouette
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After the year of retail-tainment became so paramount, there is now more than ever an emphasis on brands mastering the “experience of retail”. Before it was an effective way to attract customers into store designs. Now, however, it is absolutely critical for concept stores to invest money into making their brand more than just a store. Store designs need to invest in experiences. According to a study by Adobe, “80% of business decision makers said improving their company’s customer experience was among their top priorities” (Adobe). Here is why it should be your top priority too:
"More entertainment results in better customer relationships, leaves a longer lasting impression, and makes your store design more competitive in the retail industry."
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5 Star Plus Retail Design Insights: New Retail, New Design
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On April 18, our Managing Director, Barbara Seidelmann, gave a talk that analyzed how new retail strategies in the Chinese market affect retail design. This was a joint event organized by the Swiss Chamber Beijing with 5 Star Plus Retail Design, and supported by the British Chamber, and Benelux Chamber. The luncheon took place at George’s Restaurant – Hotel Éclat Beijing.
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The Evolution of Mannequins in Visual Merchandising
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A mannequin is typically an artificial doll used by retailers to display their merchandise. Mannequins have been around since the opening of the first stores and have long been recognized as important tools of retail business. However, whilst mannequins have always been a key feature of store design, it is perhaps important to explore how they can also be used to represent much more.
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