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The Importance of Establishing Your Brand Identity
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After the year of retail-tainment became so paramount, there is now more than ever an emphasis on brands mastering the “experience of retail”. Before it was an effective way to attract customers into store designs. Now, however, it is absolutely critical for concept stores to invest money into making their brand more than just a store. Store designs need to invest in experiences. According to a study by Adobe, “80% of business decision makers said improving their company’s customer experience was among their top priorities” (Adobe). Here is why it should be your top priority too:
"More entertainment results in better customer relationships, leaves a longer lasting impression, and makes your store design more competitive in the retail industry."
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Thinking Outside the Box: Embracing Geometric Shapes in a Unique Store Design
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When creating the flawless store design layout, it is important to use every element possible to create the perfect brand image. Concept stores can no longer just rely on combining unique colors to set their store design a part, now it is important to focus on the importance of geometric shapes within the store design. Different shapes invoke unique feelings within people.
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Mind your step - Use the right type of flooring to stand out with your retail design
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You walk into a store. You consciously or subconsciously recognise the store’s retail design. However, the first interaction with any store is not only visual but also physical. And this first physical contact with a retail space is its flooring. While flooring tends to get too little attention, it can be a crucial detail that makes or breaks a retail store design.
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