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5 Star Plus Retail Design Insights: How to Better Market Your Company in China
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On February 27th, our managing director, Barbara Seidelmann, gave a talk on how to better market your company in China. This was a joint event with the Spanish Chamber of Beijing. Her talk covered a variety of marketing issues pertaining to B2B and B2C companies in China. Some of the topics she touched on included the differences in the Chinese market compared to others globally, positioning in the Chinese Market, effective communication methods, branding, omnichannel strategy and, customer experience. The main focus of the talk developed these issues more in-depth by looking at the speed of the market, the design importance in the market, evaluating consumer psychology, evolving marketing techniques for both offline and online platforms, and establishing strategies that enhance the overall experience of consumers in China.
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Austrian Winter Sport Days 2019 in Chongli - Designed and Executed by 5 Star Plus Design
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On February 22-24, the 10th edition of the Austrian Winter Sports Days 2019 was held at the Thaiwoo Ski Resort in Chongli, Hebei Province. The event was jointly organized by ADVANTAGE AUSTRIA Beijing and the Austrian National Tourist Office, supported and designed by 5 Star Plus Retail Design.
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Incorporating 2019 Retail Design Trends
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Stepping into 2019, we can reflect on popular trends from last year and now look ahead to discover which ones will push the design industry forward. The following trends will be great to incorporate into store designs this year to keep them exciting and interesting to shop in.
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