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Visual Identity Design, HUAXIA KOMEHYO, LuxStory
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A new brand “LuxStory” antique boutique, co-financed by Huaxia Pawn Shop and Japan KOMEHYO, needed an elegant visual identity design to create a strong brand image in the market. The logo is composed by the letter “L” and “S”. “LuxStory” means "Luxury Story." Each luxury product has its own story, embracing the emotion and passing it on to the present.
Combing the colors of gold and brown to create a luxurious and unique feel, 5 Star Plus designed multiple elements including business card, letter, paper bags, packaging for the jewellery products, advertising materials for billboards, and posters, etc. The overall visual identity design provides a sophisticated look that creates an international appeal.
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Last month, Pantone announce their pick for 2019’s color of the year. Living Coral, a bright cheerful pink with orangey hue was the top choice.
Pantone describes the color as “Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
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With over 400 exhibitors & 700 brands spanned across 50,000 square meters of exhibition space, the ISPO celebrated its 15th anniversary in Beijing, providing a platform for sports enthusiasts, innovators, brands and manufacturers to celebrate winter sports and share their products. 5 Star Plus paid the ISPO exhibition a visit, here are some stand designs that grabbed our attention.
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