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Merry Christmas and a Happy New Year!
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What’s in-store for Christmas 2018?
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It’s the most wonderful time of the year, again. Along with Christmas markets and hot chocolate, in-store display and window displays are also bursting with festive cheer and creativity.
The designs seem to get more and more extravagant each year. Let's have a look at our top picks for 2018 from around the world.
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BritCham Christmas Party 2018：Event Design & Production
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The British Chamber of Commerce for China hosted their annual Christmas Party which took place on Friday, December 7th. For the third year in a row, 5 Star Plus Retail Design was the visual sponsor and design partner for the event, providing the interior and graphic design, event design concept, and event production for the party. In addition, we hosted a corporate table to celebrate the holiday festivities with a few company friends to 5 Star Plus Retail Design.
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Visual Identity Design for SwissCham Night 2018
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On Friday, December 7th 2018, the Swiss Chamber of Commerce held their annual Christmas party at the Hilton Hotel, Beijing. 5 Star Plus Retail Design provided the overall visual identity design for the party. To add to the festive cheer, a few booths were also set up to resemble a Christmas market. Framed with Christmas wreaths and ornaments, these spaces hosted the nights’ lucky draw and promotion of various companies and products.
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The Shifting Role of Pop-Up Store Design in China
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A pop-up store is a temporary retail event that seemingly manifests overnight and, almost in the blink of an eye it disappears, leaving customers excited, bewildered, and enticed by the brand. Within the past decade, the pop-up store has become a global sales phenomenon and a hallmark of China’s rapidly growing array of shopping malls. So why should a company take advantage of the appealing exclusivity that comes with such a flash-in-the-pan merchandising technique?
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