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5 Star Plus at Best of British (BOB) Exhibition in Shanghai
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Retail design agency 5 Star Plus acted as the proud event partner with the China-Britain Business Council (CBBC) and Department for International Trade (DIT) Southeast at the Best of British Brands (BOB) Exhibition in Shanghai. Hosting a variety of British companies across multiple sectors looking to grow and create a stronger presence in the Chinese retail market, the event was organized by Media 10 Limited and took place October 18-21.
The exhibition stand hosted 10 different companies, all looking for potential partners and exposure in China. These companies ranged from clothing and apparel, cosmetics, household goods, and food and beverage. Companies within the stand included: Boggle Mints, SteakStones, Studio 10, Christys’, Heyland &Whittle, The Workers Club, HMS Spirits, OMS, Earthy Timber, and Wild Nutrition.
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The Future is Green: 3 Sustainability Trends Retailers Should Know About
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Sustainability in retail and as a general principle has gathered momentum in recent years, as a shift towards a more environmentally friendly, ethically conscious way of living has become more deeply embedded in public consciousness. According to this year's World Economic Forum Global Risks Report, three of the top global risks in terms of likelihood and impact are environmental. Therefore, it seems that the growing influence of sustainability in retail is part of a wider movement, extending beyond national borders, as more people are embracing the benefits of living green.
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Creating Customer Engagement through Window Design
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Window displays are a crucial part of a retail store. They are the first opportunity to show the customer your brand story. They also serve as an attention getter, grabbing the customer in and drawing them into the store to see more, experience the brand story for themselves, and purchase products.
In the ever growing digital age, the main competitor of window displays are smartphones. It can be challenging for a window display to grasp the attention of a potential customer who is walking by paying close attention to their digital device.
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