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5 Star Plus Presents: “New Retail, New Design” at UK-China Retail Forum 2018
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The China Britain Business Council (CBBC) hosted the annual Great British Brands Festival (GBBF) on June 28, 2018. The first day of the festival included inviting leading industry experts to discuss what ‘New Retail’ meant for the Chinese retail and design industries this year.
5 Star Plus’s Managing Director and industry leader, Barbara Seidelmann, was invited to deliver a speech on the latest retail trends in her presentation: “New Retail, New Design”. Furthermore, she discussed how prominent online distribution has become in 2018 and how to incorporate this into various retail and restaurant stores. Barbara concluded her speech by discussing the opportunities and future of Brick-and-Mortar stores. She gave insight on how ‘New Retail’ involves making the shopping experience more individualized and entertaining for 2018 and future years.
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Retail-tainment: Where Store Design Meets Entertainment
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With the increased popularity of shopping online, traditional Brick & Mortar stores need to find a way to attract more customers. The biggest trend of 2018 thus far has been the push towards ‘retail-tainment’. Shopping is no longer limited to getting the products needed and leaving. Now the entire process of shopping has become a memorable experience. Traditional Brick & Mortar store designs are going the next step by appealing to the customer and focusing on ease and personalization. Consumers often feel overwhelmed trying to discover exactly what they are looking for. This issue can be solved with Retail-tainment.
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5 Star Plus Retail Design is proud to announce the expansion of our team in Shanghai. We have chosen to continue growing our presence here in order to better accommodate our clients in the rapidly growing city. Our projects in Shanghai thus far comprise of exhibition stand and restaurant design projects and include working with Advantage Austria, the Austrian National Tourist Office, the UK Department for International Trade, the British Chamber as well as Oh Chic, a subsidiary of EG Distriselecta. Further projects have been completed in other cities in the region, such as a jewelry store design project for HMSC in Hangzhou.
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