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New Concept Design for PUREONES
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For a long time, luxury has been associated with the West. Europe in particular has a rich heritage, fine materials and quality craftsmanship that has brought about fashion brands such as Gucci, Yves Saint Laurent and Prada. For many years, these ideals were out of place in China and although in recent decades we have seen a rise in popularity, luxury goods are still in juxtaposition to typical Chinese values. So where is the offering for the refined Chinese man who wants to take pride in all he is? Jin Xiuqi’s brand PUREONES is the answer.
It is with this in mind that 5 Star Plus Retail Design began designing the new concept for PUREONES retail stores. When approaching the retail design, we knew that the store should reflect the principle of looking from the inside out, drawing from international methods of displaying a brand identity in order to establish the true purpose of the individual.
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Emotional Advertising Online - How to use emotions for ads and sales
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There are countless emotions one can feel; however, research shows that there are six universal emotions which can be considered ‘the core emotions’. These are: happiness, anger, disgust, fear, sadness, and surprise.
Emotions create memories, memories create actions. The feelings triggered through a brand campaign engage the customer, spurring them to act. On the simplest level, this translate to liking or sharing the ad content through social media or in personal conversations. More effective campaigns can lead to increased brand reputation and awareness, and spur consumers on to buy the product or service.
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AUSTRIA CONNECT China 2018 – “Let's Talk Strategy!”
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AUSTRIA CONNECT China 2018 – “Let's Talk Strategy!” took place in Beijing from the 8th to 9th of April, marked a first for Austria, with the largest ever political delegation to visit a foreign country. Over 300 people attended the event on behalf of their Austrian companies or Chinese subsidiary to discuss new business models, attend talks, and conduct business. Thirty business contracts were signed during the event, collectively worth over 1.5 billion euros.
5 Star Plus Retail Design were honoured to work alongside Advantage Austria to realise their theme of “Let’s talk strategy!” as sole designers for the conference venues.
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