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Merry Christmas and a Happy New Year!
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What’s Special About 2017’s Christmas Décor?
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Bright lights and bold Christmas décor such as trees, bells and stars has become a trend of the past! In recent years it has become increasingly common to be bold with Christmas retail design. This year, Christmas decoration is actually not as Christmassy as you may expect, as we witness two major trends in 2017.
One trend is storytelling, using décor to create a magical flair through the window design and island displays. The second trend is surprisingly understated, simple and subtle. These major trends could not be more different from each other. Nonetheless, both styles are very present in retail store design all around the globe.
Let’s take a look at some examples and inspiration for this year’s Christmas season.
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British Chamber of Commerce in China Christmas Party 2018
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On December 1st, the British Chamber of Commerce in China hosted a Christmas Party designed to impress their guests at Rosewood Hotel Beijing. After impressing the chamber with the design of last year’s party, 5 Star Plus Retail Design were invited to once more create the event design concept, which included interior and graphic design elements, as well as design execution. We were proud to host a corporate table at the event and be a sponsor for such a beautiful evening. The Gala event was themed “Icy Wonderland”. Upon entering the event’s location, one shook off the outside world and was transported to an ice cave. This was not only achieved by covering the ceiling and pillars in white but also through adapting the lighting concept accordingly. The color concept of the Christmas party mirrored the icy wonderland theme, held in light blue and white.
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Moving Forward with Food & Beverage Branding in China
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With an increase of online shopping and the changing attitudes of Chinese consumers, retail trends are causing brands to reconsider their marketing strategies. Retailers must now design store layouts that enhance customers’ shopping experiences, and mall owners need to promote slow shopping. Many are doing this by adding more food and beverage (F&B) establishments. The F&B industry is China’s fastest growing sector, with an expected average growth rate of 10.6% between 2015-2018. The retail market value of China’s full-service restaurants in 2014, excluding fast food, was CNY 1,865 billion and is forecasted to reach CNY 2,274 billion by 2019. This article will discuss why incorporating branding into retail design is crucial for F&B businesses in China’s expanding market, as well as how such branding can be applied to the evolving eating habits of Chinese consumers.
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