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10 Key Points for Successfully Working with Franchise Partners
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China and its cities Beijing and Shanghai are on the top of the list of new sales territories for many retail brands. While there are many ways to enter the market (such as export – directly working with wholesalers or distributors - working with licensees, or founding a subsidiary in China), many brands choose a franchising model where they work with one or more local partners for their expansion strategy.
A franchisee sells products based on a proven brand concept and has to adhere to many different regulations imposed by the brand headquarters.
In our view, the two most important things to be considered when working with a local company are the selection of a partner who shares your vision, as well as consistent follow up and control when implementing the brand image. See our top 10 key aspects to consider:
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How to Optimize Space for a Small Flagship Store Design
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When it comes to store retail design, a small flagship store can seem daunting, even to the most experienced of designers. With a small space comes considerable challenges such as maintaining an open store design layout, displaying substantial amounts of product on the main floor and not visually overcrowding or stimulating the customer.
Through trial and error, store designers have learned various tips and tricks to maximizing space when conducting a small retail store design.
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How QR codes revolutionized the Chinese retail landscape
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QR codes are a type of barcode used with high frequency in China; however, people in the West may be unfamiliar with them. Although they started off within the automotive industry, QR codes can now be seen across visual merchandising, providing information and payment services.
Different QR codes can lead to a webpage where you can buy the product, get more information or join in a conversation. QR codes have become one of the most efficient ways of paying for goods too.
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